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Why Your eCommerce Business Needs SEO in 2020

Now more than ever, SEO is needed to help eCommerce businesses remain profitable and highly ranked. With the many hurdles brought on by COVID-19 this year, you may think it wise to cut your marketing campaigns altogether. However, this would cause more harm than good. There is honestly no time that warrants cutting your SEO strategy. 

One aspect of SEO that proves helpful is that its measurable. In moments where you’d like to save extra or make decisions for the company based on analytics, SEO provides the needed data to determine your next steps. How’s your site traffic looking? How many conversions are you seeing this month? Questions like these can be answered by SEO, and in today’s climate, these are vital to keeping your business functional. With anything, being able to measure and assess is the right way to make adjustments for the future. We can see that some keywords are now showing strong buyer intent than ones you’ve been using, so you can focus on optimizing your next campaign’s content with them. SEO allows you to keep a consistent eye on what really matters – your ranking.

Digital marketing is extremely powerful, especially now as the majority of people around the world are at home. This is an opportunity to capitalize on SEO by examining your keywords, creating optimized content, making your site easier to navigate on mobile, and more. Take a city like Boise, the capital of Idaho. Normally a bustling place, Boise is much different this year with stay-at-home orders in place. As an eCommerce brand in Boise, you can still market to these folks! By focusing on local marketing, your Boise SEO efforts will help increase your search engine visibility. This local angle is just one way you can encourage growth for your business and bring in more conversions as people make their way to your site.